You are here

Our People

Ron Steen

Vice President Business Development

Ron is a veteran in the LED application space. He first started playing with LEDs in 1995 while working as an engineer at General Motors and is credited with bringing the first LED Tail lamp to market on the 2000 Cadillac DeVille and subsequently started pioneering the LED headlamp.

Since making the jump to general lighting in 2004 with Philips as Director of LED Systems and Drivers, Ron continued to stay at the forefront of LED adoption. In his role as VP of Business Development for Xicato Ron has been a driving force to change the LED dialog from Lumens per Watt to Quality of Light and is now focused on exploring the world of connected lighting.