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The Vibrancy Effect
The world of color that we see and experience is not limited only by our eyesight, but also by the light that illuminates the objects we are viewing. For most of us, the experience of viewing objects under halogen light is the primary reference, and from a color rendering perspective halogen light gets near perfect marks on a CRI scale of 100. It feels natural to us.
Color rendering, however, limits our perspective of possible color to the reference colors that comprise the scale. Today’s color rendering index (Ra) is like a box of 8 crayons. Imagine instead that you had a box of 32 crayons that included your original 8 and added more colors. With this new box of crayons you could create brighter, more vivid and exciting visual experiences and show more depth and richness of objects. By adding more colors to our box we are increasing our color space, which is called the color gamut area—which can be measured for any given light source.
Color scientists at Xicato have invented a new form of light that has a higher color gamut index than most other light sources. This new light, called the Vibrant Series®, enables us to see colors, hues and tones, particularly for whites, reds and blues, that are real, but simply aren’t visible under halogen light. This new light creates a vibrancy effect that’s clearly different and based on independent test, preferred by many shoppers and lighting professionals.
The portfolio of light comprised by the Standard, Artist and Vibrant Series® enable lighting professionals, store designers, brand managers to create compelling and dramatic experiences for people whether they are shopping, dining or working.