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Giovanni Marafelli

Vice President Worldwide Sales

Giovanni is a senior manager with over 15 years management experience from SME business and has successfully built and managed commercial teams in B2B environments worldwide.

He joined Xicato in 2014 having full responsibility of the South European region and has executed commercial and company expansion strategies focusing on the business development of intelligent LED modules and Internet of Lights solutions; performing negotiation with key customers and coordinating distributors, local agents and partners to ensure and maximize sales targets and profit in his area.