Xicato Announces Partnership with Leading Sales Agency in Australia


Nov 10, 2020

Specialist Lighting Distributors expands Xicato’s Presence in lighting applications and Smart Building Projects in Australia and New Zealand

Xicato, the leading provider of Bluetooth smart building wireless controls and highest quality spot and linear light sources, today announced a strategic partnership with Specialist Lighting Distributors (SLD), a manufacturers’ representative firm, to promote and sell the broad Xicato portfolio of lighting and controls products in Australia and New Zealand. Xicato’s lighting business has grown over the years from spot lights with their pioneering remote phosphor technology, used in the most discriminating lighting projects; to the highest quality COB family with matching color points, used in all general lighting segments; to the most recent addition, the broad portfolio of premium flexible linear lights, XFL. The increased demand for quality lighting products along with ever tightening energy efficiency requirements has also brought with it increased demand for the company’s advanced Bluetooth wireless mesh controls. SLD’s focus on advance solutions encompassing both lighting and controls is synergistic with Xicato’s mission to expand its presence as a one stop vendor for smart lighting in key regions like Australia and New Zealand.

“Xicato fits the very definition of a truly innovative company in every lighting product they offer. These products combined with their market leading lighting controls technology provide our customers with premium solution packages,” said Brett Salisbury, General Manager at SLD, “The consistency of color points in the lighting portfolio with the support of an endlessly scalable and flexible controls system will enable us to provide custom solutions that grow with our customers’ needs.”

“The smart building industry is expected to have double digit growth to exceed $100 billion in the next 5 years,” said Amir Zoufonoun, Xicato’s CEO. “Our diversified portfolio of innovative products, coupled with regional and local presence through key partnerships with forward thinking and service-oriented agencies that value innovation, such as SLD, will fuel this rapid growth as we help building owners and businesses accelerate every phase of their smart building projects. We welcome SLD to our distinguished and growing family of partner representatives, as we establish Xicato’s local presence and support worldwide.”

About Specialist Lighting Distributors:

SLD distributes and sells unique lighting products from Australia and around the world. With a focus on genuinely innovative and advanced luminaires and controls solutions, it enables designers, architects and building owners to deliver outstanding projects with commercially feasible options. Our products and services are tailored for a range of industry sectors including galleries and museums, retail, hospitality, accommodation, high end residential and original equipment manufacturers [OEM’s]. Our in-house lighting knowledge and expertise is also used to support and train our Reseller and partner networks.

About Xicato Inc.:

Xicato is defining the future of smart buildings, delivering the absolute best quality, highest performing, most reliable, and one of the broadest portfolio spot and linear light sources; world-class LED drivers; as well as other wirelessly connected intelligent devices including sensors, switches, gateways, controls electronics, and software; plus, installation and commissioning services. Xicato products inspire architects, designers and building owners to dream up and create more beautiful and healthier environments with smarter and more connected experiences. With an installed base of over 10 million nodes, spanning thousands of locations in over 30 countries, and backed by a strong team of innovators based in Silicon Valley, Xicato continues to stay ahead of customer needs in a variety of verticals including the world’s most renowned museums and cathedrals, retail shops and hotels, offices and hospitals. For more information, visit xicato.com. Xicato and the Xicato logo are registered trademarks of Xicato, Inc.

Please contact Marketing@Xicato.com for more information.

Media contact:
April Mitchell
VP of Marketing Communications